Milano Case Study: A Custom Booking Widget

MethodWorx was commissioned to create a custom booking widget that integrated with Zonal's Events Booking system and API. In this case study, we showcase the additional features of the Milano booking widget and how they improve Milano’s overall customer booking experience.

A Flexible Widget with Additional Features

Milano required a custom enquiry journey to provide customers with easy access to their different types of parties and events. This connected into the Occasion configuration within the Zonal Events Booking system and made it easy for the customer to book.

The widget delivered by MethodWorx utilises additional features such as Cross-Sell, which provides alternative booking slots from nearby restaurants when the original restaurant choice is not available. The Party Types/Enquiry feature enables customers to quickly book or enquire about different parties. The Flexible Journey feature allows for quick changes and updates via configuration or component changes to accommodate changes such as opening times, maximum guests, terms and conditions.

Captures More Bookings

When a customer’s first choice isn’t available, the Milano widget automatically surfaces alternative time slots and nearby restaurants, preventing dead ends in the booking journey and dramatically reducing abandoned sessions.

Convert High‑Value Enquiries Faster

The Party Types and Enquiry journey makes it easy for customers to book or enquire about larger groups and special occasions without friction.

Live, and Accurate

Opening hours, maximum covers, terms and conditions, and guest data requirements can be changed quickly - ensuring customers always see accurate information and can complete bookings with confidence.

Matt Broom

We wanted a future-proofed digital channel that would help us engage with customers and build strong long-term relationships. We had ambitions to push out tailored offers and notifications to our users through the app. Everyone knows how smartphones have become so ingrained in people’s lives – we wanted to take advantage of that.